Showing posts with label #HyperTone. Show all posts
Showing posts with label #HyperTone. Show all posts

Thursday, March 14, 2024

OPPO Find X7 Ultra Number One Rated Camera Phone by DXOMARK

March 13, 2024 – OPPO Find X7 Ultra, the Ultimate Camera Phone, has achieved DXOMARK’s Gold Camera award, placing first in its smartphone camera ranking.

Combining world-first breakthroughs in camera hardware with OPPO’s powerful HyperTone Camera System, cutting-edge computational photography, and pro-grade Hasselblad tuning, Find X7 Ultra achieved a best-in-class overall Camera score of 157, with a record-setting sub-score for Bokeh and the highest Video sub-score of any Android smartphone.


Excellent camera experience in all conditions


Find X7 Ultra’s incredible camera system achieved top scores in many real-world scenarios.


Smartphones notoriously struggle to capture indoor photos with mixed and artificial light, but Find X7 Ultra excelled in DXOMARK’s tests, with record-setting scores in various conditions including Indoor, Night-Time and Friend & Family categories, demonstrating the power and versatility of OPPO’s HyperTone Camera System. 


“OPPO Find X7 Ultra’s camera performance is excellent across all of our tests, with exceptional portrait rendering, as well as best-in-class zoom and detail preservation for both photo and video.”

  • Olympe Corblet, Image Science Engineer/Product Owner, DXOMARK 


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No.1 Rated Smartphone for Bokeh


OPPO Find X7 Ultra's Hasselblad Portrait Mode was recognised by DXOMARK as being standout, ranking first among all smartphones. Bokeh highlights included precise and accurate foreground, subject and background segmentation with minimal artifacts, respectful skin tone reproduction, and more detailed results than competitor portrait modes.


This world-class portrait photography is made possible by the new Hasselblad Portrait Mode, created by OPPO in partnership with Hasselblad to bring its classical portrait style to Find X7 Ultra.


With master photographers in mind, Find X7 Ultra’s Portrait Mode captures at four focal lengths: 23mm, 44mm, 65mm, and 135mm. Each is calibrated to a different Hasselblad lens, producing cinematic bokeh with foreground and background depth, able to recognise a single strand of hair for ultimate accuracy.


No.1 Rated Android Smartphone for Video


The only Android smartphone to achieve a DXOMARK Video score of 156 in addition to the highest score in noise handling of any smartphone, Find X7 Ultra’s powerful video capture, highlights its status as an imaging champion and a powerful tool for creators and filmmakers.


Thanks to its advanced camera sensors, Find X7 Ultra can also capture 10-bit Dolby Vision HDR video at 4K resolution with seamless transitions across all four cameras for a pro-grade video camera experience.


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Find X7 Ultra – The Ultimate Camera Phone


DXOMARK’s findings confirm that Find X7 Ultra is the Ultimate Camera Phone. With four 50MP cameras with large sensors, one debuting Sony’s second-generation 1-inch sensor for mobile, and two of which are periscope zoom cameras, it bridges the zoom gap between optical focal lengths like never before on a smartphone. 


This world-class imaging system creates a best-in-class photography and video experience, so you can confidently capture your next masterpiece knowing you’re shooting on a competition-beating camera. 


Disclaimer: Based on DXOMARK report released on March 13, 2024.

Monday, November 20, 2023

OPPO and Hasselblad Announced to Co-Develop the Next Generation of HyperTone Camera Systems following Aesthetics

At Paris Photo 2023, one of the world’s largest international art fairs dedicated to photography, Global technology brand OPPO and the legendary camera manufacturer, Hasselblad, announced a joint venture to co-develop the next generation of HyperTone Camera Systems in 2024. Following aesthetics, HyperTone Camera Systems will usher in a new era in computational photography. The systems will initially arrive in future Find series flagships, providing users with an unprecedented mobile imaging experience beyond imagination.


OPPO Imaging Director Oliver Zhang said: “Thanks to the HyperTone Camera System which follows aesthetics, the Find X6 Series is positively received by both the public and professionals. With Find N3 Series, we also brought flagship-level imaging experience for foldables for the first time. I am delighted that our collaboration with Hasselblad has now entered a new phase. By combining classic imaging aesthetics with mobile technology, OPPO and Hasselblad have developed an aesthetic system that is tailored for mobile imaging. In 2024, the two companies will launch the next generation HyperTone Camera Systems and Hasselblad camera experience that promise to continue to set new industry standards.” 



Bronius Rudnickas, Hasselblad Global Marketing Manager, said: "We are very pleased to see OPPO’s latest advancements in mobile imaging, which allow people to use their smartphone to bring their creativity to life through photography. Our continued collaboration to build the next-generation HyperTone Camera Systems is a huge project, that is not just a simple inheritance of style. Instead, it is a more organic and in-depth integration of the aesthetics and technology between both brands that will provide photography enthusiasts with enhanced image quality and stylized experiences, beyond what’s achievable on typical mobile phones. I am looking forward to sharing the results of our collaboration with all the creators next year." 

  

Following aesthetics, OPPO is leading a revolution in mobile imaging

As a pioneer in mobile imaging, OPPO is leading a revolution by following aesthetics rather than relying on industry traditions of certain technical specifications. This new approach allows the objective technical process to serve the subjective aesthetic of users.

The Photography Aesthetics Feature Quantification Lab is made up of 10% photography technicians, 50% professional photographers, and 40% color experts. Through feature breakdown, solutions planning, and precise tuning, OPPO has created a new photography technology development system, ushering in a new era in computational photography.

HyperTone Camera System

  

OPPO’s HyperTone Camera System consists of HyperTone All Main Camera System, HyperTone Image Engine, and HyperTone ProXDR Display, to deliver end-to-end system-level imaging capabilities. In addition to Find series flagships, the technical architecture of HyperTone Camera System will empower multiple OPPO product series in the future, for flagship imaging experience with consistent aesthetics and exceptional quality.


To meet users’ mobile imaging needs, HyperTone Camera System offers the first-ever All Main Camera System in the industry. It enables high image qualities for every focal length whether it’s day or night. In the Find N3, OPPO brings the stack pixel technology sensor to foldables phones for the first time, achieving performance similar to a one-inch sensor that can be fitted into a foldable. 

  

Following aesthetics, HyperTone Image Engine solves many issues in traditional computational photography, achieving fewer digital artifacts with more computation. Extra HD Algorithm, for example, improves clarity by 30% while reducing noise by 60% by using AI RAW fusion. The new algorithm requires 400% more computing power, but it results in cleaner and clearer details after processing. 


Photo viewing is an indispensable part of a great imaging experience. HyperTone Camera System comes with the industry-leading HyperTone ProXDR Display. By precisely recording the brightness of 12 million pixels, ProXDR technology can unlock up to eight times more dynamic range on-screen, restoring the natural tone to make viewing photos much more realistic. Additionally, OPPO is also working to make ProXDR compatible with the Ultra HDR standard. 

   

Hasselblad Portrait Mode

  

Portrait is not only one of the most popular camera features, but it also represents the most cutting-edge innovation of computational photography. Following aesthetics, Hasselblad Portrait Mode provides portrait photography effects that lead the industry. 

   

Through the HyperTone Engine, Hasselblad Portrait Mode initiates delicate tonal changes to create a three-dimensional portrait that avoids brightening the face too much and smoothing out light and shadow. By optimizing with 45 times more skin tone colors, Hasselblad Portrait Mode offers more accurate skin tones. And with Bokeh Flare Portrait, users can get a cinematic bokeh effect that truly simulates the optical out-of-focus effect. 

 

Work shot using OPPO phones at Paris Photo 

  

In 2023, OPPO launched the imagine IF Project to break through the existing limitations of mobile imaging with global users. As a key part of the project, the OPPO imagine IF Photography Awards 2023 has received over 700,000 submissions from 51 countries and regions. 

 

The 26th Paris Photo event will be held in Paris, France between November 9-14, 2023. As the only smartphone brand participating in Paris Photo this year, OPPO presented a series of exceptional images, including the works of world-class photographers and the winning works from the OPPO imagine IF Photography Awards 2023. OPPO's presence at Paris Photo serves as a bridge for fostering cross-cultural communication, revealing new possibilities of mobile imaging to photographers, collectors and artists worldwide. 

  

Norwegian photography artist and Hasselblad Master, Tina Signesdottir Hult, acclaimed photography artist and Hasselblad master, Wang Jianjun, renowned fashion photographer and Hasselblad Ambassador, Yin Chao, OPPO imagine IF Photography Awards 2023 winner, Ahei Huan, as well as many other photographers, will attend the festival to witness the first presentation of their work shot using OPPO phones at Paris Photo. 


Enjoy the Present with OPPO Philippines

Spread holiday cheer and enjoy exclusive promos when you purchase OPPO smartphones this Christmas. Make the most out of special discounts and freebies, exclusive benefits and gifts, and exciting festivities until January 7, 2024 for a merrier, more meaningful celebration.