Jollibee Ranks as Second Fastest-Growing Restaurant Brand in the World

MANILA, Philippines. 27 February 2024 – Jollibee has been recognized as the second fastest-growing restaurant brand in the world, according to the latest annual brand ranking report by Brand Finance, the world’s leading independent brand valuation agency. Surging by an impressive 51% to USD 2.3 billion in brand value, Jollibee ascended from rank 20 to rank 17 in this year’s Global Restaurant Rankings.

The brand further solidified its position by achieving fifth place in the strongest restaurant brand category, elevating its rating from AA- to AAA. In addition, Jollibee is the only Philippine brand listed in the 2024 Top 25 Most Valuable Restaurant Brands and Top 10 Strongest Restaurant Brands.

“We thank our loyal customers for their love for Jollibee, allowing us to grow the brand further and reach more people in various parts of the world,” said Jollibee Group President and CEO Ernesto Tanmantiong. “Being ranked as the second fastest growing brand in the world validates the effective work of all the leaders and teams of Jollibee—past and present—whose commitment to the brand and its customers has helped drive the brand’s sustained growth over the years.”

Confidence in Jollibee’s Strategic Direction

Jollibee, the flagship global brand within the Jollibee Group's extensive portfolio of 18 brands, originated in the Philippines in 1978. The brand has since grown to encompass 1,668 locations across 17 countries as of January 2024. 

Richard Shin, Chief Financial Officer of Jollibee Group, expressed confidence in the brand's strategic direction, stating, “This valuation from Brand Finance gives us confidence that we are on the right track in our strategic goals for the brand. Jollibee’s ability to resonate with consumers across diverse markets and cultures opens opportunities for further expansion and growth, enhancing the potential for better shareholder value to investors and franchisees.”

Global Appeal. Jollibee continues to captivate global audiences with its great-tasting products at affordable fare, supported by a cohesive restaurant system that positions the brand for success across markets. 

Jollibee’s Growth Momentum

Brand Finance's latest report attributes Jollibee's remarkable financial performance and sustained momentum to its robust expansion initiatives, particularly in international markets. Emphasizing a diverse menu of exceptionally tasty, high-quality, and affordable fare, the brand continues to captivate global audiences.

The Chief Marketing Officer of Jollibee Group, David Beal, emphasized, “Jollibee’s impressive brand value growth is a testament to the Jollibee Group’s expertise in building brands that are craved globally. Our growth is underpinned by delicious offerings, a compelling brand proposition, and a cohesive restaurant system that positions us for success across markets.”

To sustain its growth momentum, Jollibee remains steadfast in expanding its store network in key markets such as the United States and the Europe, Middle East, Asia, and Australia (EMEAA) region, while sustaining market leadership in the Philippines.

 

Sustained Growth. Jollibee is now present in 17 countries with 1,668 store locations – and counting. The recent milestone opening in Canada is the brand’s 100th store in North America and is part of the Jollibee Group’s aggressive growth plans for 2024. 

Strong Brand Love for Jollibee

The brand has recently marked a significant milestone by inaugurating its 100th store in North America, with the first customer lining up for 20 hours before the store opening. 

The same passionate demonstration of brand love has been consistent across store openings in new markets, with massive crowds queuing for long hours—some camping out the night before or braving freezing temperatures—to be the first to taste Jollibee’s signature crispy and juicy fried chicken called Jolly Crispy Chicken in North America and Chickenjoy in the Philippines and other markets. This bestselling product has been voted a fan favorite across markets in Asia, Europe, and North America. 

Other bestsellers that turn customers into loyal fans of Jollibee include the Chicken Sandwich, a crispy, juicy chicken breast fillet with umami mayo in a toasted brioche bun; and the Peach Mango Pie, made with peaches and Philippine mangoes tucked in a warm, light, and crispy crust. 

 

Brand Love Across Geographies and Generations. The support of loyal customers across generations and locations has solidified Jollibee’s position as a well-loved global restaurant brand. 

Jollibee USA Opens First Store in the State of Michigan, USA

MICHIGAN, USA. 22 January 2024 – The snow did not bother Detroiters who appeared undeterred by the freezing conditions in Sterling Heights, Michigan as they witnessed the much-anticipated opening of Jollibee’s first store in Michigan state.

“We are thrilled to be opening our first store in the state of Michigan, an important milestone in Jollibee’s accelerated North America growth strategy,” said Ernesto Tanmantiong, the president and chief executive officer of Jollibee Group. “As the 10th largest U.S. state in terms of population, there is a huge opportunity for Jollibee to grow and thrive with the local communities in Michigan. We’re excited to introduce the residents of Michigan to Chickenjoy and the Jollibee experience.”

The milestone Jollibee branch is located at 44935 Woodridge Drive, in front of the Lakeside Mall in the city of Detroit–Michigan’s first capital city. While it had to cease dine-in services earlier than expected due to the bad weather, Jollibee Sterling Heights still exceeded its opening-day sales target, boosted by hundreds of hungry Detroiters who ordered through the store’s double-lane drive-thru.

“Despite the intense cold on the day of our opening, local Detroiters still came in droves to have a taste of our Jollibee favorites. We are truly grateful for their love and support,” said Maribeth Dela Cruz, the president of Jollibee North America. “We look forward to seeing both familiar faces and first-time customers at our first Michigan location in the close-knit Sterling Heights community, where we can’t wait to create many new joyful moments for those who call the Detroit area home.”

Among Jollibee–Sterling Heights’ opening-day bestsellers include Jollibee’s signature crispy and juicy Chickenjoy fried chicken, Chicken Sandwich (both regular and spicy versions), and Peach Mango Pie.

The Great Lakes State is officially the 14th U.S. state that Jollibee has reached in the market since it started its aggressive expansion effort in the region. Jollibee’s expansion in the market forms part of the Jollibee Group’s overall vision to be one of the top 5 restaurant companies in the world. For more information on the Jollibee Group, visit www.jollibeegroup.com.

A long line of people and cars flocked for the opening of Jollibee’s first location in Michigan state. Despite having to close the store early due to extreme weather conditions, Jollibee Sterling Heights was still able to exceed sales targets.

Jollibee Group Ramps Up Solar Power Use for Commissaries, Logistics Centers, & Restaurants

MANILA, Philippines. – In keeping with the company's sustainability “Joy for Tomorrow” agenda, the Jollibee Group recently announced that it is further accelerating its shift to renewable energy through solar panel installations in its stores, commissaries, and logistics centers.

"Our focus on environmentally responsible practices drives us to adopt renewable energy sources, on top of efforts to decrease our overall energy consumption. By installing solar panels in our commissaries, logistics centers down to our stores, we are able to harness energy that is friendlier to the planet so that future generations may continue to enjoy it, " said Ernesto Tanmantiong, Jollibee Group President & CEO.

Network of Solar-Powered Stores

The Jollibee Group made history in 2014 by becoming the first restaurant chain to harness solar energy, initially implementing solar panels in six of its stores. Since then, the Jollibee Group has consistently expanded its use of solar power. 

By the end of 2022, the company has equipped 28 stores in various parts of the country with solar panels, including 19 Jollibee, seven (7) Chowking, and two (2) Mang Inasal branches. Aside from providing renewable energy, solar panel integration also improves cost-efficiency of business operations delivering from 5% to 35% of the store's energy needs.

In the current year, an additional 16 stores are slated to incorporate solar panels into their operations. By 2024, another 20 stores will be added, bringing the total count to 64. Combined with its solar panel integrated commissaries and logistics centers, this manifests Jollibee Group’s commitment to continuously better its sustainability practices.  

Shared Commitment to Going Green 

The Jollibee Group recognizes that implementing and fast-tracking its sustainability agenda demands collective commitment and collaborative action. As such, the company encourages franchisees to grow their businesses with sustainability in mind.  

  

Over the years, more franchise stores have chosen to use solar energy. Jeannie Posas, a franchisee who owns several stores across various brands of the Jollibee Group, has installed solar panels in her stores – four (4) Jollibee, one (1) Mang Inasal, and one (1) Red Ribbon store. She is installing solar panels in three (3) more Jollibee stores in Davao. 

 

Posas views solar panel installation as fundamentally right for the environment and right for business. She noted, "On average, the power generated from solar panels will contribute to around 5-12% of our daily requirements. But we believe it offers a bigger advantage, allowing us to give back and make the world a better place." 

 

"We also took the cue from the Jollibee Group, their initiatives, and their eagerness to get us onboard with the effort to install solar panels. We especially appreciate their support during the entire process, from the initial stages of the installation down to the assessment of the actual performance of the solar panels," Posas added.

 

In the case of Jollibee Camiling in Tarlac, located at Wishing Well Plaza Mall, the store’s franchisee, Albert Tan, took the initiative to find innovative solutions in locating a suitable placement for their solar panels. “We’re happy to support the Jollibee Group in their thrust towards treating the planet responsibly,” said Tan. 

 

"We know that transitioning to solar energy would not be easy and it would entail physical and financial requirements, but we and our franchisees know that it is worth doing," said Tanmantiong. “This initiative goes beyond generating cost efficiencies for operations. This represents diverse groups coming together to contribute towards a more sustainable future.”

Sustainable Commissaries and Logistics Centers

Amid the pandemic in 2020, Jollibee Group’s commissaries and logistics centers, which support the company’s varied portfolio of brands in the Philippines, has beefed up its sustainable business practices, that aims to reduce the environmental impact of its operations. 

  

Solar panel installation is underway in two of its state-of-the-art commissaries in Canlubang, Laguna, with expected completion by December 30, 2023. Installation at other sites, such as the Jollibee Worldwide Services Logistics Center, is set to be finished by the second quarter of 2024. 

 

"The implementation of solar panel systems across two manufacturing sites and a logistics center presents an exciting opportunity to harness clean energy. This initiative will effectively transform approximately 18% of the total energy consumption at these three facilities into renewable energy sources," explained Jose Miñana Jr., Jollibee Group Chief Sustainability and Public Affairs Officer.

The use of solar panels forms part of the wide array of initiatives that Jollibee Group has implemented in its commissaries and logistics centers to continue enhancing its responsible practices. These initiatives are integral components of the Jollibee Group's global sustainability agenda known as "Joy for Tomorrow." 

“We place a strong emphasis on taking care of the planet in our sustainability agenda, and our renewable and energy efficiency programs are vital in supporting this pillar.  We in the Jollibee Group, along with our partners and stakeholders, will continue taking proactive steps towards a more sustainable future," added Miñana.

Joy, Delivered: Jollibee App Gets Over 1M Downloads!

Jollibee is definitely bringing Joy online through the Jollibee App, with its easy-to-use and convenient features that makes ordering your favorite meals a breeze. In just a few months since the Jollibee App was launched last September 2020, the mobile app has quickly racked up to 1 million downloads to date!

To thank its loyal patrons and as a special holiday perk, Jollibee is extending its app-exclusive promo that gives customers P50 off for every P500 worth of purchase and P100 off for a minimum order of P1,000 for delivery orders. This special treat is available on the Jollibee App until December 31, 2020. Whether it’s to satisfy that craving for a Jollibee Super Meal, Jolly Spaghetti Pan, or for some mealtime family bonding over a Chickenjoy bucket, Jollibee lovers have more reasons to have their langhap-sarap favorites delivered!

Ordering through the Jollibee App is not only rewarding, but also convenient and easy to use with its user-friendly design and interface. Once downloaded, customers can create an account and save their delivery address and contact number for future orders. There’s also a store locator feature to help them find the branch that is nearest to their location.

Payment is also simple and can be done in a few easy steps. Customers can opt to pay cash when their delivery arrives or choose online payment via the PesoPay Portal. The app even allows them to claim discounts for PWDs and senior citizens for every order.

With the all-new Jollibee delivery app bringing joy to its 1M users, many netizens flocked to social media to voice out their support and appreciation.

One of the users, Butch Afante, expressed his admiration for the app’s ability to customize orders. “Astig talaga ng Jollibee App! Pwede i-customize yung order! Tapos may Senior discount din! Galing!”

Be one of the many satisfied customers who got to enjoy safe and hassle-free langhap-sarap goodness delivered right to your home! Experience the joy and ease of having your Jollibee favorites anytime you want by using the Jollibee App and avail its app-exclusive promos with just a few taps. Download the new Jollibee App now!

Jollibee’s “Send A Meal” Service Makes Bulk Purchase of Food for Front Liners and Affected Communities more Accessible and Convenient

While the COVID-19 pandemic has brought about challenges and difficulties on a global scale, it has also given way for people to foster heroism especially to those who serve the front lines. Individuals and organizations continue to exhibit compassion by giving out food and other essentials to front liners and other affected communities.

To help individuals and groups in their food distribution efforts, Jollibee introduced the “Send A Meal: Bulk Order Service”. This initiative offers a systematic and easy way for benefactors to order select Jollibee meals in bulk, conveniently pay for them, and have them picked up or delivered straight to their intended recipients.

The Jollibee products interested parties may choose from are:

 

Jollibee - Share A Meal Bulk Order Products:

• 1-pc. Chickenjoy
• 1-pc. Burgersteak
• Jolly Spaghetti
• Yumburger

Payments can be made through online transfer or bank deposits. Delivery fees will also be waived for orders worth PHP 3,000 and above per recipient.

Those who want to avail of this special service can email their bulk orders and inquiries to sendameal@jollibee.com.ph for Jollibee meals.

Kids Enjoy Action-Packed Playtimes with Jolly Speed Racers

Get those racing gears ready this February as Jollibee rolls out the latest set of Jolly Kiddie Meal toys – the Jolly Speed Racers! With this new set of collectible toys, young racers can spend action-packed playtimes and feel the adrenaline rush of driving as they hit the racetracks with Jollibee and Friends.

Jolly kids can help set-up Jollibee and friends’ special cars by placing their stickers to prepare them for the race. At the starting line, they can connect all the launchers and get ready to rev up for a race of a lifetime! Just retract the cars in the launchers and press the button to watch the cars zoom to life!

Jolly kids can enjoy racing to the finish line with Jollibee’s dashing speed racer. They can even race with Popo’s cool sport ride or Yum’s techie four-wheel car as they challenge Jollibee for first place. Watch out for Hetty’s pink and Twirlie’s purple sports cars as they accelerate past everyone in their attempt to win the race!

To experience the rush of the jolliest race this February, make sure to collect all five Jolly Speed Racers to connect all their launchers!

Collect the Jolly Kiddie Meal toys with every purchase of a Yumburger (P80), Yumburger Meal with Drink (P100), Jolly Spaghetti (P95), Jolly Spaghetti Meal with Drink (P105), 1-piece Burger Steak (P95), 1-piece Burger Steak Meal with Drink (P105), 1-piece Chickenjoy with rice (P122), or 1-piece Chickenjoy Meal with Drink (P137), each coming with its own Jolly Joy Box.

Let your jolly racers have endless fun as they race toward the finish line! Collect all Jolly Speed Racers by visiting the Jollibee branch nearest you! The latest Jolly Kiddie Meal toys are available until February 29, 2020 only.

Kids Embark on a Royal Adventure with Jollitown Castle Kiddie Meal Toys

Jollibee is opening the year with an exciting royal offering for kids with the newest set of Jolly Kiddie Meal toys, the Jollitown Castle!

With the latest collectible toys from the country’s number one fast-food chain, little ones can make their fairytale dreams come true and enjoy hours of playtime building a wondrous Jollitown fortress with five new and exciting connectible pieces.

Jolly Kids can let a caped Jollibee rule the Jollitown Castle by moving a knob to let him raise his scepter for everyone in the kingdom to see. Little queens can let Hetty shine as they place her inside the castle’s turret and watch her gown light up in changing colors with a push of a button. Junior knights can also embark on an adventure with Yum, as they move his arm and shield with a push of a lever behind his back.

Little princesses can prepare Twirlie for a magical royal ball by illuminating her gown, while princes-in-training can join Popo in guarding the castle as they make him wield his sword by moving a knob.

Collect and connect all the Jollitown Castle toys to build your royal fortress with every purchase of a Yumburger (P80), Yumburger Meal with Drink (P100), Jolly Spaghetti (P95), Jolly Spaghetti Meal with Drink (P105), 1-piece Burger Steak (P95), 1-piece Burger Steak Meal with Drink (P105), 1-piece Chickenjoy with rice (P122), or 1-piece Chickenjoy Meal with Drink (P137), each with its own Jolly Joy Box.

The Jollitown Castle is available until January 31 only in all Jollibee stores. Visit your nearest Jollibee branch to collect all five toys!

Jolly Kids Go on a Magical Holiday Adventure with Jollitown Christmas Parade

This December, the festive season is about to get merrier as kids build their own holiday-themed parade in the latest set of Jolly Kiddie Meal toys—the Jollitown Christmas Parade!

With the newest set of connectible toys from the country’s number one fast-food chain, jolly kids can truly experience the joy of Christmas as they go on a magical parade with Jollibee and Friends.

With Jollibee wearing a Santa hat and leading the way, kids can push his cab to see him sway forward and backward as the base lights up. They can also go ‘round with Hetty as they push the base of her cab forward to watch her spin on top of a Christmas ball.

Jolly kids can push Popo’s cab to watch him bob up and down as he delivers Christmas gifts. They can also watch Twirlie sing merrily and twirling on stage by pushing her base forward to see her spin. Finally, no holiday is complete without a dazzling Christmas tree! Kids can place Yum at the base and push the stage to see him spin in front of the jolly Christmas tree.

Collect all six Jolly Kiddie Meal toys with every purchase of a Yumburger (P80), Yumburger Meal with Drink (P100), Jolly Spaghetti (P95), Jolly Spaghetti Meal with Drink (P105), 1-piece Burger Steak (P95), 1-piece Burger Steak Meal with Drink (P105), 1-piece Chickenjoy with rice (P122), or 1-piece Chickenjoy Meal with Drink (P137), each coming with its own Jolly Joy Box.

Let your jolly kids celebrate the Christmas spirit with Jollibee and Friends this season! Help them build their Jollitown Christmas Parade with the newest set of Jolly Kiddie Meal toys available until December 31, 2019 only. Hurry and start collecting all six toys today by visiting the Jollibee branch nearest you!

Drive-Thru at Jollibee, Gas Up at Petron for Freebies, Discounts

The country’s number one fast food chain never fails to bring joy to everyone, even to those on the road! Thanks to Jollibee’s Drive-Thru, customers on wheels can easily experience joy on the road and satisfy their cravings for their favorite langhap-sarap meals.

With the “Drive for Joy” promo, anyone on-the-go can get even more exciting freebies and discounts when they order at Jollibee Drive-Thru stores or when they fuel up at any participating Petron stations nationwide.

Every P150 minimum single-receipt purchase at Jollibee Drive-Thru or P200 minimum purchase at Petron stations give customers one (1) coupon which entitles them to a free go large iced tea when they buy any value meal, or free Jolly Crispy Fries when they spend a minimum of P200, at Jollibee Drive-Thru windows.

The coupons can also be used to get a P30 discount when they purchase P500 worth of Petron fuel, or P20 off when they buy at least 1-liter Petron engine lubricants.

So, what are you waiting for? Drive for joy to any Jollibee Drive-Thru store or make a fuel stop at any participating Petron stations nationwide to avail of the exciting freebies and discounts. Promo runs from November 15, 2019 to January 31, 2020. See posters and print ads for details. Per DTI Fair Trade Permit No. FTEB-20645 Series of 2019.

Jolly Kids Can Build Their Own Home with the Jollibee Fun House

This November, Jolly Kids and their playmates can have wonderful playtimes as they discover different activities inside the Jollibee Fun House, the latest set of Jolly Kiddie Meal toys!

With the collectible and connectible toys from the well-loved fast-food brand, kids can set up five colorful rooms of the Jollibee Fun House to reveal the different hobbies of Jollibee and Friends.

Assembling the rooms, Jolly Kids can watch Jollibee sway to his guitar music and serenade the house by pressing the couch in his room. With a push of a button, they can also let Hetty liven up the room by showing her cheerleading skills and striking a winning pose.

Kids can help Twirlie entertain everyone with her twirling dance steps by moving the knob from side to side. They can also cruise with Yum by pushing on his skateboard or watch Popo make a spectacular dunk from the basketball court by pressing the button behind him.

Collect and connect the Jollibee Fun House toys with every purchase of a Yumburger (P80), Yumburger Meal with Drink (P100), Jolly Spaghetti (P95), Jolly Spaghetti Meal with Drink (P105), 1-piece Burger Steak (P95), 1-piece Burger Steak Meal with Drink (P105), 1-piece Chickenjoy with rice (P122), or 1-piece Chickenjoy Meal with Drink (P137), each with its own Jolly Joy Box.

So, what are you waiting for? Build your very own awesome home with the Jollibee Fun House, available until November 30 only. Visit your nearest Jollibee branch to collect all five toys!

Jollibee will be in Full Service this All Saints’ and All Souls’ Day

This All Saints’ and All Souls’ Day, millions of Filipinos will once again flock to cemeteries and memorial parks to offer candles, flowers, and prayers for their dearly departed families and friends. For some, it is also the time to reminisce on the fondest memories of loved ones who have passed on and share their stories over food.

Jollibee – the country’s number one fast-food chain – is again making this season of remembering even more special for Filipinos by conveniently bringing their favorite langhap-sarap meals closer to them, as they spend their precious time with their loved ones.

From October 30 to November 2, Jollibee will have food booths in around 275 cemeteries across the country, while 376 drive-thru stores nationwide will be open to cater to those traveling to the provinces.

Those who would like to stay at home can also count on Jollibee to deliver their fastfood favorites by simply dialing #8-7000.

So, whether one is headed to the cemetery, traveling to the province, or simply staying at home, Jollibee will be there to provide light and joy this season with its on-site booths, drive-thru channels, and food delivery service.