Monday, May 8, 2017
Essilor brings Bolon eyewear to the Philippines
Italian-designed leading affordable luxury eyewear is now in the Philippines! Introduced
by Essilor, the world’s leading ophthalmic optics company, Bolon® premium eyewear,
known for its elegance, high quality and functionality, has been launched in Metro
Manila and is now available in select optical shops.
Bolon® is recognized for its unique and stylish designs as well as its ingenuity in
protecting the eyes against harmful rays of the sun. The Bolon® brand redefines the
modern aesthetic to meet the standards of today’s chic consumers, at the same time
maintaining its functionality and elegance.
Essilor brings Bolon eyewear…
“We are pleased and enthusiastic to launch Bolon® in the Philippines,” remarks Dr.
Emelita Roleda, Essilor Philippines general manager. “With Bolon®, Filipinos now have
access to premium, affordable luxury sunglasses and eyewear.”
Combining both science and art in each eyewear, Bolon® is not only a fashion
statement because of its exquisite designs. Its high-definition polarized lenses have E-
SPF technology to ensure the highest level of comfort and protection. It is also made
from Italian “Mazzucchelli” acetate, renowned for its outstanding colors and textures, as
well as from Swiss-made memory resin, well-known for supreme resistance and
Bolon® is indeed a top-notch eyewear that captivates even Oscar® and Emmy® award
winner, Anne Hathaway, who is its brand ambassador. Epitomizing youth, style, and
glamor, the Interstellar actress perfectly embodies the high quality of Bolon®
sunglasses and prescription frames.
With 85% brand recognition level and 30% market share in Asia, Bolon already has a
strong presence across the region. It has also been massively distributed to major
global hubs and airports, including Singapore, Hong Kong, Bangkok, Seoul, Shanghai,
Beijing, and Tokyo. Recently, the brand made a successful move to expand to the
Middle East and UK markets.
Learn more about Bolon® by visiting your preferred eye care professional or leading
optical shop nationwide.