The Selfie and Wefie that Makes Everyone Smile

There’s no argument that the Philippines is widely-considered as one of the happiest places in the world. And we’re not only talking about the breath-taking tourist spots or the multicultural experiences that this wonderful country has to offer. It’s also because of the signature Filipino hospitality — that renowned enthusiasm and excitement whenever we meet new people, coupled with warm welcomes and wide smiles that we wear on our faces, regardless of what’s happening in our lives. This is why when the act of taking selfies took the entire world by storm, it especially became such a hit among Filipinos from all walks of life. Whoever we are and where ever we may be, a memorable experience would never be complete without it immortalized with a selfie or, now, a wefie – that captures everyone’s shared experience in one frame. It’s how we identify ourselves and is the best way to capture our world-renowned smiles.  Transforming lives, one smile at a time But admittedly, some people need a little help in sharing those beautiful smiles with the world. The non-profit medical service organization of Operation Smile Philippines (OSP) says it is estimated that in every 3 minutes, a child is born with a cleft – a split or opening in the roof of the mouth which affects their speech, hearing, and other day-to-day functions. Since 1982, Operation Smile Philippines started working their magic in the Philippines through various medical missions and programs for children with this condition, beginning with gathering donations and volunteers and in the process, creating significant changes in these kids’ lives. Its medical volunteers have shared how participating in this cause has made quite an impact in their own lives as well. The foundation has officially been around for 35 years as a non-stock, non-profit later, since its registry in 1988. The Face of a Thousand Smiles Last August, ASUS Philippines recently announced its partnership with Operation Smile Philippines at the much-anticipated launch of the ZenFone 4 Series in the local market. In line with its hero tagline, "We Love Selfie & Wefie," , ASUS Philippines’ 10th year anniversary, and together with 35 years of the Operation Smile Philippines, the global tech giant introduced #4theSmile campaign. The said campaign wishes to bring smiles to the 4,500 Filipino children who are born with cleft lips and palates each year, by inviting everyone to contribute and help create smiles. By joining #4theSmile, each participant will help push further the advocacy that Operation Smile Philippines has been supporting across different countries in the world. With each selfie and wefie taken by any of the ZenFone 4 series that is posted on Twitter and Instagram, using the hashtag #4theSmile, ASUS Philippines will donate and P1.00 to support a medical mission. ASUS Philippines aims to get roughly around the magnanimous number of 1,300,000 selfies and wefies combined before the year ends. “There is a relationship that exists even between strangers. ASUS Philippines is here to prove just that by turning selfies and wefies into shared moments that go beyond the people within the frame and actually touch other people’s lives for the better,” shares ASUS Philippines Country Manager, George Su, as he echoes their newest campaign philosophy – From ME to WE. “Through this new partnership, we want our selfie-loving audience to take their selfies and wefies to another level by sharing their smiles to brighten the lives of thousands of children with cleft lips and palates, and help bring these children’s smiles to the world,” For more information on the Zenfone 4 series and the #4TheSmile campaign, visit the official website,welovephoto.ph and follow ASUS Philippines’ Official Facebook Page and ASUS ZenTalk Forum. The ZenFone 4 Selfie is available on 0% interest for credit card transactions! Click here to see the where to buy list! ### About ASUS ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets, smartphones and wearables. Driven by innovation and committed to quality, ASUS won 4,368 awards in 2015 and is widely credited with revolutionizing the PC industry with its Eee PC™. ASUS has more than 17,000 employees around the globe with a world-class R&D team of over 5,500 engineers. Company revenue for 2015 was approximately US$14 billion. Operation Smile Operation Smile is an international medical charity that has provided hundreds of thousands of free surgeries for children and young adults in developing countries who are born with cleft lip, cleft palate or other facial deformities. It is one of the oldest and largest volunteer-based organizations dedicated to improving the health and lives of children worldwide through access to surgical care. Since 1982, Operation Smile has developed expertise in mobilizing volunteer medical teams to conduct surgical missions in resource-poor environments while adhering to the highest standards of care and safety. Operation Smile helps to fill the gap in providing access to safe, well-timed surgeries by partnering with hospitals, governments and ministries of health, training local medical personnel, and donating much-needed supplies and equipment to surgical sites around the world. Operation Smile Philippines (OSP) is part of a federation of organizations under the umbrella of Operation Smile. OSP was incorporated in 1988 and has provided surgical care to more than 31,000 children and adults with cleft lip and palate in the Philippines.  The international organization has extended its global reach to more than 60 countries through its network of credentialed surgeons, pediatricians, doctors, nurses, and student volunteers. For more information, visit www.operationsmile.org.ph.