HOPE, a pioneering impact organization and the Philippines' first Certified B Corp, has been recognized on the global stage for its Generation HOPE campaign, securing two major industry accolades for its commitment to Philippine education. The initiative was honored with the 2026 Global Gold Quill Award for Nonprofit Sector Communication from the International Association of Business Communicators (IABC) and the NGO and Charity Award from the Public Relations and Communications Association Asia-Pacific (PRCA APAC) Awards 2026.
The Generation HOPE campaign was launched in collaboration with the Department of Education (DepEd) and seven founding partners to address the critical classroom gap in the Philippines. By transforming everyday consumer choices into direct investments in public school infrastructure, the campaign empowered Filipinos to participate in nation-building through simple, daily transactions.
The campaign's success was driven by a diverse group of brand partners who integrated social impact into their core offerings. BDO launched the HOPE Mastercard, which matched a PHP5 donation from BDO for every PHP 1,000 spent, while Grab introduced the "Grab HOPE Hour", which raised donations with every ride and order placed. Retail and lifestyle partners also played a pivotal role: SM Supermalls donated PHP 5 from every movie ticket sold with "HOPE in a Movie," Penshoppe released a dedicated HOPE apparel collection, and Sunnies Studios commemorated their 10-classroom donation with limited-edition flask and cleaning lens designs. Rounding out the initiative, Carmen's Best offered "HOPE in a Scoop" and “HOPE in a Pint”, where each ice cream purchase directly supports HOPE, and The Aivee Clinic launched a signature Aivee x HOPE Travel Tote with proceeds supporting the cause.
In 2025 alone, HOPE funded the construction of 25 classrooms across the country. The organization has built 167 classrooms since it was founded in 2012 and has directly benefited over 53,000 students who previously faced overcrowded and under-resourced learning environments.
Recent milestones include the turnover of two fully equipped classrooms by Sunnies Studios in Alitagtag, Batangas, and the groundbreaking of five new classrooms by Penshoppe in Paombong, Bulacan. Other ongoing projects include developments in Albay, Pampanga, and across Negros Occidental and Oriental.
"These awards are a testament to the power of collective action. We believe that everyone has the capacity to give HOPE, and by partnering with brands that choose to invest in public school education, we've shown the power of Business for Good. Our goal was to make it easy for every Filipino to contribute to nation-building through education—whether by simply buying a t-shirt, booking a ride, or watching a movie. Seeing that vision turn into new classrooms our students can use is just the beginning of what we can achieve together," said Nanette Medved-Po, HOPE Chairperson and Founder.
COMCO Mundo League of Enterprises, a global award-winning communications group, serves as HOPE’s official PR and communications partner for the Generation HOPE campaign.
To know more about HOPE’s 2025 Impact Report, please visit generationhope.ph/hope-impact. Follow HOPE on Facebook at facebook.com/generationhope.ph or @generationhope.ph on Instagram for more updates.
