Wednesday, March 16, 2016

Citi Philippines wins Reader’s Digest Trusted Brand award for 9th consecutive year

The award was received by Citi Philippines’ Consumer Banking Head Bea Tan and Credit Payment Products head David Stoughton recently at the Marco Polo Ortigas Hotel.

Reader’s Digest has been giving the Trusted Brand awards for the past seventeen years based on a survey of ordinary consumers who give their opinions on what brands of products and services are important to them. According to Readers Digest, “A Trusted Brand enjoys international appeal, yet at the same time upholds a strong local connection. It has individual relevance for all its consumers, just about anywhere and in any culture.”
“Citi is a household name in the Philippines in large part because of our credit card offering, and we thank the consumers that participated in the survey for acknowledging the strength of our brand and for choosing us as their bank,” said Aftab Ahmed, CEO of Citi in the Philippines.

“This recognition is especially welcome as we celebrate 25 years of leadership in credit cards in the Philippines and we wish to assure our clients that we remain focused on delivering excellence both in terms of product and service,” added Ahmed.
A global market research company was commissioned to survey a representative sample of people in Asia on their most trusted brands in 42 categories of products and services across a wide range of industries.   Approximately five thousand individuals were selected across five of
Asia's key markets: Singapore, Hong Kong, Malaysia, the Philippines and Taiwan.  The brands are then rated by respondents based on the following six attributes: trustworthiness and credibility, quality, value, understanding of consumer needs, innovation and social responsibility.

Gold Trusted Brand Awards are given to brands that scored significantly higher than their rivals while the Asia Trusted Brand Awards are given to a brand that wins the Reader's Digest Trusted Brand award in the same category for at least three countries surveyed.

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