Friday, December 5, 2025
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Thursday, December 4, 2025
Merry Munch at SM
GCash Unlocks Google Pay for Millions of Filipinos
Following the official launch of Google Pay in the Philippines, GCash, the country’s biggest cashless ecosystem, can now be fully integrated with Google’s secure and widely accepted payment system.
The integration is now available to select GCash users and will be rolling out to more customers soon. It will enable millions of Filipinos to link their GCash wallets to Google Pay for fast, secure, and seamless transactions.
To link GCash accounts to Google Pay, users need to download the Google Wallet App from the Google Play Store, open the GCash app, and tap on their Profile. From there, they should go to My Linked Accounts and select Google Pay. After reviewing the information, users must agree to bind and proceed with biometric verification. Once complete, a prompt will appear that will redirect them to the Google Pay app, where they need to sign in.
By combining the unmatched local scale and trust of GCash with Google Pay’s global infrastructure, the integration redefines how users move through digital and physical commerce. With the integration, users can easily activate GCash as a fund source for Google Pay for various transactions.
Moreover, activating GCash on Google Pay provides a more seamless and secure experience, since it eliminates the need for manual card entry, without storing or sharing card numbers with merchants.
“This integration empowers our users to move through digital and physical spaces with greater ease, security, and reach, anchored in our purpose of making the everyday lives of Filipinos better,” said Ren-Ren Reyes, president and CEO of G-Xchange, Inc., the mobile wallet operator of GCash.
“We’re proud to work with GCash to bring faster, convenient, and more secure payments to the Philippines. This launch underscores our enduring commitment to accelerating financial inclusion and fueling the next chapter of the Philippines’ dynamic digital economy,” said Prep Palacios, country manager, Google Philippines.
As digital ecosystems evolve, GCash leads with accessibility, security, and relevance. The integration with Google Pay is more than a feature; it shows how GCash is shaping the future of payments, making them fast, secure, and widely accepted. With GCash Tap to Pay or linking your GCash account to Google Pay, Filipinos can make seamless, secure payments anytime, anywhere.
For more information, please visit www.gcash.com.
Wednesday, December 3, 2025
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Tuesday, December 2, 2025
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Sun Life's "Play for Life" Campaign Wins Gold at Panata Awards 2025
Sun Life of Canada (Philippines), Inc.'s innovative financial literacy campaign "Play for Life" has been awarded Gold at the prestigious Panata Awards 2025.
The campaign, which gamified financial literacy education, was recognized in the Best Showcase in Integrated Marketing Campaign category for its creative approach to making complex financial concepts accessible and engaging to Filipinos.
"We're honored to receive this recognition," said Carla Gonzalez-Chong, Chief Client Experience and Marketing Officer at Sun Life Philippines. "Play for Life embodies Sun Life's longstanding commitment to promoting financial literacy in the Philippines. As the first company to launch a multimedia campaign on financial education in the country, we're always looking for fresh, engaging ways to empower Filipinos to make brighter financial choices."
The multi-faceted campaign centered around an original board game that simulates real-life financial scenarios and decisions. Among the key elements of the campaign were creating multiple game formats, including a premium board game, digital version, and life-sized experiences at mall events; applying a 360-degree marketing approach, from digital platforms to festival integrations; experiential marketing, where mall events and “Coffee & Play” sessions were held nationwide; and digital innovations, such as a TikTok filter and collaborations with esports tournaments.
“The campaign's success demonstrates that Filipinos are ready to learn when the content is presented in an engaging format,” Gonzalez-Chong explained. “This award motivates us to continue innovating in how we communicate the importance of financial preparedness. We remain committed to helping Filipinos achieve lifetime financial security and live healthier lives.”
The Panata Awards, organized by the Philippine Association of National Advertisers (PANA), celebrates marketing excellence, ethical storytelling, and brand impact in the Philippines.
For more information about Sun Life's products and services, visit www.sunlife.com.ph.