Pinoys Love their Nanays: GrabAds insights show how busy Filipinos get around Mother’s Day

MANILA, PHILIPPINES, 11 May 2023 - Having close family ties is one of the hallmarks of Filipino culture. Hence, it comes as no surprise that holidays celebrating the family unit are much beloved in the Philippines. Among the most anticipated is Mother’s Day – and insights from GrabAds, the advertising arm of the leading superapp, show that Pinoys do get busy creating special moments for their nanays every second Sunday of May.

The GrabAds SEA Mother’s Day Insights Report 2023 gives brands and consumers a clear picture of how Grab – with its portfolio of convenient, reliable services like GrabFood, GrabMart and GrabExpress – enables and empowers users to create extra-special Mother’s Day celebrations for their moms. 

Here are some interesting insights from the report!

1. Filipinos plan for Mother’s Day

Filipinos take Mother’s Day celebrations seriously. In fact, 88 percent of Grab users in the Philippines have already come up with plans specific to Mother’s Day 2023. The respondents look forward most to gathering their families, ordering food online, and going out for a meal together with their loved ones and, of course, their inays. 

2. Filipinos order food and ship out items a lot more on Mother’s Day

GrabAds insights also show that Filipinos are happy to create special dining experiences at home as they tend to order more on the second Sunday of May. In 2022, GrabFood orders rose by 25 percent on Mother’s Day versus the average number of food orders across all Sundays of April. The most expensive GrabFood order on Mother’s Day last year was a Php 7,000 steak set –  a much-deserved treat for the family!

Padala items also tend to be on the road more during Mother’s Day. For instance, last 08 May 2022, there were 37 percent more GrabExpress Deliveries versus the average Express Orders on the Sundays of the month prior. Indeed, no distance is wide enough to stop the simple thank yous and love yous Filipinos wish to express to their moms. 

3. Filipinos enjoy ordering on-demand gifts on Mother’s Day

Gifts overflow during Mother’s Day, too! 8 out of 10 Grab users in the Philippines plan on buying their moms a gift, and 82 percent of these are keen on buying a gift from Grab. Among the most popular choices on GrabFood and GrabMart during Mother’s Day last year were cakes and pastries, flower bouquets, and home and kitchen appliances. Chocolate, ube, and fresh fruit reigned supreme as the top preferred cake flavors. 

Truly, with reliable and convenient on-demand delivery services like GrabFood and GrabMart, gifts no longer come with the usual long queues, heavy traffic, and aisle-to-aisle exploration in-store.  

“Mother’s Day remains to be one of the most important gifting occasions in Southeast Asia. Our GrabAds report shows a surge in user activity one week before the day itself, across the region, as people start looking for ways to make this day extra special for their loved ones," said Jennie Johnson, Head of Regional Marketing, GrabAds. “This Mother’s Day, merchants and brands across the region have the opportunity to connect with consumers looking for the perfect gift for their mom via superapps like Grab”

Creating a special Mother’s Day celebration should be easy and hassle-free –  and Grab makes sure of this. With the wide merchant selection and reliable on-demand delivery services of both GrabFood and GrabMart, you can easily pick and order mom’s faves for an intimate family dinner; or even include special add-ons just to express how much you treasure her. Tip: Check out the promo code MAMAMART on GrabMart and ILYMOM on GrabFood on May 14, 2023!

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ABOUT GRABADS

Established in 2018, GrabAds has evolved to become an integrated advertising solutions provider which provides advertisers with multiple channels, such as in-app advertising, branding and product sampling via the Grab ecosystem, for building awareness, engaging audiences and triggering action across the Grab platform. Through its advertising and technology capabilities, GrabAds aims to help people discover, engage, and connect with the best businesses in Southeast Asia. For more information, visit GrabAds For Business.

Greenwich Launches Most Premium Beef Pizza Yet: Roast Beef & Cream Cheese Overload®

Who says you can’t enjoy the delicious taste of roast beef every day? Thanks to the number one pizza chain in the country, Greenwich, you can now get roast beef anytime you have a craving for it with the Roast Beef & Cream Cheese Overload® Pizza. This innovative overloaded offer is a premium flavor under Greenwich’s Overload Creations pizza line, starting at P345!

“This is our most indulgent, premium beef pizza yet. The Roast Beef & Cream Cheese Overload® Pizza is full of flavor and savory goodness! As always, we want to give you a deliciously awesome food trip with the barkada, with an overload pizza creation that is incredibly filling,” said Ali de Torres, Greenwich’s Head of Marketing.

Fresh from the oven, Greenwich’s Roast Beef & Cream Cheese Overload® Pizza is filled with cream cheese, generously topped with savory and juicy roast beef complemented with sauteed onions and mushrooms. It will be offered in two sizes—Double (P345) and Barkada (P585).

 

Because moms deserve to be celebrated, Greenwich will also offer a special Mother's Day Bundle that includes one Double Size 9-inch Roast Beef & Cream Cheese Overload® Pizza with three Lasagna Supreme® Chicken Combo for only P699!

The Mother's Day Bundle will be available in all Greenwich branches nationwide for dine-in and take-out only, starting May 8, 2023. Meanwhile, Roast Beef & Cream Cheese Overload® Pizza is also available for dine-in, take-out, online at www.greenwichdelivery.com or via GrabFood and foodpanda. You may also contact their hotline at #5-55-55. 

 

For more information, visit Greenwich’s official Facebook page, Greenwich Barkada, or message Greenwich Barkada on Facebook Messenger.

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About Greenwich 

Greenwich’s story began in 1971 as a small, family-owned store selling a selection of pizzas at the then Greenhills Commercial Center. As the brand’s pizzas grew in popularity, Jollibee Foods Corporation (JFC) took notice. In 1994, JFC acquired majority shares in Greenwich, infusing what was a family business with industry-leading competitiveness. New pizza variants and a variety of products were introduced through the years, creating a reputation for Greenwich as a maker of mouthwatering pizzas and pastas for the Filipino “barkada.” Today, Greenwich is the country’s biggest pizza and pasta chain with over 270 stores and counting, and home of the best-selling Hawaiian Overload®, All-in Overload®, and Lasagna Supreme®. 

Perfect XTREME Appliances for Every kind of Mother for as Low as ₱995!

Manila, Philippines (May 17, 2021) — Home appliances have always been the most popular gifts to mothers for special occasions especially Mother’s day. As a matter of fact, no mom will ever say no to another practical and useful appliance thus making it a perfect present anytime of the year. However, one of the struggles is choosing the kind of appliances that perfectly fits every kind of mothers. Luckily, XTREME Appliances, your local One-Stop Shop Appliances brand, has a wide range of products for every kind of mothers. 

With everyone working from home most of the time or the current homeschooling set up for kids, it is not a surprise that these new arrangements have been taking a toll on our parents, especially our mothers. From cleaning, cooking, or just creating a more comfortable household environment, choosing the right appliances would be beneficial and will save our mothers a lot of their time.

We’ve listed down home appliances that will surely fit every kind of mom.

Being a Single Mom is never an easy job. You need to be good at multitasking and create a routine to structure your busy mom schedule. An extra help from these helpful and multi-use appliances from XTREME is a perfect pair of hands for an independent mom!

• XTREME Cool Combo Washer & Dryer (₱44,995)

• 6.0L XTREME Home Dishwasher (₱15,995)

• 20L XTREME Home Full Touch Microwave Oven (₱3,995)

• 1.0L XTREME Home Multi-cooker (₱2,495)

These Modern Moms are often the kid’s bestest friend! Letting the child/children to try out something new regularly will lead them to live to their full potential. With these home gadgets, household chores will turn into mother-and-child bonding or quality time!

• 40L XTREME Home Blue Convection Oven (₱8,995)

• 3.5L XTREME Home Digital Air Fryer (₱2,995)

• 1.50L XTREME Home Blender (₱1,695)

• XTREME Home “The Silencer” Electric Fan (₱2,995)

Career Moms tend to be professional and trained in every kind of challenge and pressure. Usually, you will spot this kind of mom in a rush or managing the home and office work, at the same time! It’s not easy to leave work undone but these home devices are great tools for a fun and knowledgeable environment for you and for the kids!

• 50” XTREME Android TV (₱27,795)

• 1.0HP XTREME Cool Window Type Inverter Aircon (₱25,800)

• 50CM XTREME Home Gas Range (₱9,995)

• 6L XTREME Home Electric Pressure Cooker (₱3,895)

First-time moms need appliances that will give her comfort and convenience in her new journey. Learning to be a mom needs a huge adjustment physically, mentally and emotionally. Guidance and assistance from your loved ones will play a big role in this kind of major transition in your life. 

• 1.0HP XTREME Home Split Type Inverter Aircon (₱26,800)

• 1.8CU.FT XTREME Cool Personal Refrigerator (₱5,495)

• XTREME X-Series Bottom Load Water Dispenser (₱6,995)

• 1.7L XTREME Home Electric Kettle (₱995)

• 7kg Top Load Fully Automatic Washing Machine ((₱9,995)  

Keep updated on the latest news and happenings of XTREME Appliances: Facebook, Twitter, Instagram, TikTok accounts and through our official online community on Facebook, XTREME Fam. For the full list of products and exclusive discounts, please visit XTREME on Website, Lazada, and Shopee e-commerce.

About XTREME Appliances

XTREME Appliances is a #OneStopShopAppliances brand that offers premium and affordable home, and commercial appliances that ranges from TV, Aircon, Refrigerator, Washing Machine, Gas Range, and many more. XTREME Appliances is now available in 3,000 stores and business partners nationwide, including online stores like Lazada and Shopee.

XTREME APPLIANCES REMINDING US TO SHOW OUR LOVE & GRATITUDE TO OUR MOTHERS

Mothers are the rock and center of every Filipino home – they are the ‘ilaw ng tahan’ who give light, warmth, and guidance in the family. This Mother’s day, XTREME Appliances, your local one-stop shop home appliance brand, is reminding everyone to show love, respect, and gratitude to our mothers, grand mothers, aunts, teachers, and all women who continue to inspire us to be better.

As we grow old and get caught up in focusing on our own lives — we tend to forget that our parents, especially our mothers, are growing old as well. Through this heartwarming Mother’s day video, XTREME Appliances shows us the importance of making time for our mothers regardless how busy we are. Make no excuses, spend time with your mom this Mother's Day.

Watch the full video here: https://www.facebook.com/XTREMEAppliances/videos/1401027613564993

Exciting Mother’s Day Deals and Treats Your Mom Will Love

MANILA, MAY 7, 2021 - Mother’s Day is coming right up. Time to salute our mothers for their innate strength and unconditional love. No one can juggle career, family, and household responsibilities quite like our supermoms do. 

Now that most of us stay home, our moms work extra hard to make a living, run the home smoothly, and ensure that the whole family is happy. They sacrifice their time, and sometimes even their well-being and happiness, to ensure that their children are safe and healthy. During these uncertain times, it's more important than ever to show your appreciation for your loved ones. So this Mother’s Day, go all out and pamper your mom—she deserves it! 

On May 9, check out Shopee’s Mother’s Day Sale, where you can treat your mom to everyday luxuries and functional must-haves, with discounts up to 90% off:

Help your mom look bright-eyed and wide-awake for all her online meetings with Wet N Wild Mascara. Its formula lifts, separates and extends lashes minus the clumping and smudging. This works perfectly for date nights with dad too! 

Sometimes moms forget to take care of themselves. Remind her to prioritize self-care with Pure Marine Collagen Peptides. This gluten-free, keto-friendly powder helps build bone strength, reduces joint pain, and stabilizes blood sugar.

Chores tend to eat up time, so free up a few precious minutes for your mom by giving her fuss-free, easy-to-use kitchen appliances. With Oster Personal Blender’s powerful 250-watt motor, she can quickly and effortlessly concoct smoothies for the whole family.

After long, stressful hours of work and chores, your mom deserves to indulge in a relaxing skincare sesh. Give her the gift of youth with Olay Whip Cream + Essence. This non-sticky, moisturizing skincare set reduces dark spots and wrinkles, allowing your mom to flaunt a fresher and brighter complexion.

Lastly, treat her to hydrating body care basics. Aveeno Moisturizing Lotion contains natural oatmeal and rich emollients to provide moisture for 24 hours. It’s also fragrance-free, non-comedogenic, and dermatologist-recommended.

For other product recommendations for your favorite lady, visit https://shopee.ph/m/mothers-day-sale. 

Don’t forget to top up your ShopeePay for more deals on your purchases this Mother’s Day! Use ShopeePay at checkout to enjoy free shipping with a minimum spend of ₱199 and 8% cashback sitewide with a minimum spend of ₱1,000.

Bonus: Shopee Mom’s Club and livestreams hosted by celebrity moms

Moms could always do with support from fellow moms, so invite her to join a helpful, inclusive community at Shopee Mom's Club. This May 9, members can look forward to exclusive deals and discounts up to 90% off on brands such as J&J, Wyeth, Nestle Nutrition, Pampers, Tiny Buds, Huggies, Unilever, Mamypoko, Enfagrow, Unicare, Nestle, Alaska, Orange and Peach, Nursery Van, Breeze, and GSK. For sign-ups, visit https://shopee.ph/m/mom-club.  

Shopee also offers plenty of fun, informative mom content this Mother’s Day. For an interactive discussion on the topic “A Mother’s Love is Like Calpol, Tough & Gentle,” hosted by Jolina Magdangal, tune in to Shopee Live this May 9, 12:00 NN to 1:00 PM. 

Download the Shopee app for free via the App Store or Google Play.

About Shopee

Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee connects shoppers, brands, and sellers across Asia and other fast-growing markets, empowering anyone to buy and sell anywhere and at any time. 

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. It offers a wide product assortment, supported by integrated payments and logistics, as well as popular entertainment features tailored for each market. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping brands and entrepreneurs succeed in e-commerce.

Shopee is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Shopee, Sea’s other core businesses include its digital entertainment arm, Garena, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology.

About Shopee Mall

Shopee Mall is the region’s leading online mall offering one-stop access to a wide range of international and local brands and retailers. Shoppers can enjoy three guarantees delivered by Shopee Mall -- 100% authentic products, free returns and free shipping. With always-on deals, entertainment and a robust loyalty programme, Shopee Mall offers an unparalleled online shopping experience and best value all year round.

About ShopeePay

ShopeePay is an integrated mobile wallet that offers users easy access to digital payment services. Launched in the Philippines in 2019, ShopeePay enables a seamless shopping experience by allowing users to make online payments on Shopee, top-up their wallets, and transfer and withdraw funds.

ShopeePay makes it easier to shop and do business. It provides users with a convenient, secure, and rewarding payment option; it empowers businesses and helps them capture new opportunities. 

ShopeePay is part of SeaMoney, the digital financial services arm of Sea Group. A leading digital payments and financial services provider in Southeast Asia, SeaMoney’s mission is to better the lives of individuals and businesses in the region with financial services through technology.

McDonald’s Reveals the Greatest Gift a Mom can get in their Newest Ad

May 7, 2021 - Manila, Philippines — With the world closing down and our lives revolving around the four corners of our homes, it has become all the more evident how hard our moms work to meet all our needs and give us a life of comfort. From daily housekeeping jobs of cleaning and cooking, to managing businesses or working a full-time job, helping children transition to blended learning, and finding meaningful ways to bring happiness to homes; moms have continuously put their families’ needs over theirs.

So this Mother’s Day, McDonald’s celebrates the moms who tirelessly give their all just so their children have a happy life and a happy home. Through the launch of their new online video ‘Himbing’, McDonald’s makes us realize that celebrating moms doesn’t always have to come in grand gestures and luxury gifts. Sometimes, the best way to pay tribute to her is to give her what she needs the most— a break from everything to rest and relax, even just for a day. This, alongside hundreds of Filipinos who have expressed heartwarming relatability to the video, sheds light on the idea that giving our moms time to just slow down and breathe is truly one of the most valuable gifts we can give her.

“McDonald’s has always been about ‘simple, feel-good moments’. We hold that true in whatever we do and offer. In these extraordinary times, we wish that all the more for all the moms who work so hard to take care of their families. So this Mother’s Day, we released a video to show just how easy and simple it is to give moms the gift they need the most: tulog na mahimbing. We hope we all remember that sometimes, it's the simplest things that can make one the happiest.” said McDonald’s Philippines Marketing & Channels Head Oliver Rabatan.

Show your love and appreciation for mom by giving her the gift of a well-deserved break and a treat to her McDonald’s favorites.

See how McDo says #LoveKitaMa through this video: https://fb.watch/5jdED1AbKE/

Surprise Mom with these Perfect Gifts that Matter

With Mother’s Day just a few days away, you definitely should be on the lookout for a fun or creative gift that will make the occasion more memorable for Mom. Why not surprise her with meaningful gifts that reflect just how much she means for the whole family? Toshiba has got you covered with these gift ideas that will surely make Mom - or any superwoman in your life - feel all the more loved and cared for.

The perfect companion for her everyday diet
Health is a top priority for everyone these days, especially for elderly loved ones, so a gift to remind Mom to eat healthier will absolutely be appreciated. The Toshiba Low Sugar Multi-Cooker (P11,995) is an innovative kitchen assistant that will help keep her sugar intake in check.

Mom can finally enjoy tasty, well-cooked rice sans the guilt, as the Toshiba Low Sugar Multi-Cooker is designed with Starch (Amylopectin) Removal Technology that not only reduces the sugar content of rice by 35% to 41% but also aids in increasing the body’s resistance to starch by up to 58%. It also features the Japanese Binchotan non-stick charcoal coating inner pot that makes it durable, while ensuring that food particles won’t stick while cooking.

This multi-cooker also offers a 9-menu function for a variety of cooking options: healthy rice, quick cook, steam, congee, white rice, brown rice, gaba brown, soup, and mixed rice. With its 3D heating induction technology, she can make sure that all her dishes are cooked evenly and consistently to perfection.

A smart solution to ease kitchen chores
Mom deserves more “me” time, so gifting her with the Toshiba Mini Dishwasher (P19,995) so she can get all dishwashing chores done, and have more time for herself and for the whole family. Designed to be a smart kitchen solution, this dishwasher is just what she needs to quickly yet thoroughly wash dinnerware.

The wide range of wash options - 360 Wash, Rapid Wash, and Fruit Wash - is a nifty feature that Mom will find particularly useful for when she needs to delicately wash her china and her favorite fruits, while ensuring that they are cleaned from the inside out. The 360° washing efficiency, in particular, will give her peace of mind knowing that every nook and cranny of the items being washed are thoroughly and expertly cleaned with the pressurized water it delivers. Meanwhile, its hot water wash function ensures well-sanitized dinnerware and produce, helping keep the family healthy and protected against germs.

Doing dishes is not all the Toshiba Mini Dishwasher can do. Its Fruit and Vegetable Wash function gently cleans a variety of fresh produce, without damage. It comes with a portable design, too, which means Mom can save as much space as she wants to give room for more items in the kitchen.

The gift of comfort
With the many things she juggles every day, Mom definitely looks forward to her break periods when she can just relax, sit back, and reenergize herself. The Toshiba Remote-Controlled Digital Stand Fan (P3,495) allows her to do just that, thanks to its 4 wind mode options that allow her to customize the level of cool and comfort to suit her preference. Plus, she will be able to save on electricity as it comes with a 12-hour on and off timer that can be set according to her preferred schedule.

With these thoughtful gift suggestions, you can let Mom know she is valued each and every day. To know more about these products or to browse and shop for more gifts that matter, visit https://toshibaph.com/.