AXN’s summer campaign concluded in a sunny and vibrant note as revelers of LAborUNION joined the AXN RED Summer 2018, which was held last Saturday, April 28, 2018 in San Juan, La Union.
Weekend warriors braved the blazing sun as they trooped to the North Shore for the whole-day action-packed event. Hundreds tested their mental and physical skills and participated in the AXN RED Summer Challenge obstacle course.
Starting the course is the Yamaha Maze, where the participants weaved their way through the maze to find their way out. The All-New Mitsubishi XPANDER’s Monkey Bars tested the challengers’ endurance as they swing from bar to bar to finish the challenge. Continuing the course is the Transitions Crawl challenge. Not minding the hot sand, the challengers crawled to get through the hoops on the sand while wearing crazy goggles. San Mig Light’s Balancing Act challenge tested the challengers’ wit as they tried to balance the scale with bottles containing sand on one end, and bottles containing water on the other. AXN ended the course with a splash of bucket of water. The top 3 male and top 3 female challengers with the least time were declared winners.
Emerging victorious for the male category are Dan Fontanilla (champion), Cedric Riveral (first runner-up), and Justine Rial (second runner-up). For the female category, the winners are Cris Danica Leyba (champion), Jess Nunag (first runner-up), and Dan Katrina Leyba (second runner-up). Each received cash and exciting prizes from AXN and its sponsors.
Course participants and non-participants alike also had fun at the different booths from sponsors and AXN’s sister channels. The Sony Channel Lounge provided free henna tattoos and hair braiding. The Animax booth treated everyone to free ice cream, and the GEM booth entertained everyone with games. Bands Nathan & Mercury and Dayaw provided the mood music in the afternoon.
AXN surely knows how to provide the fun and thrill in LAborUNION. Until the next one!
AXN RED Summer 2018 is co-presented by The All-New Mitsubishi XPANDER, and San Mig Light. Co-sponsored by Yamaha, and Transitions. Official Hydration Partner is Summit.
Marketing Partners are Belo SunExpert, Kettle Korn, Chowking, and Greenwich. Official Gym Partner is Gold’s Gym. Online Media Partners are INQUIRER.NET and INQPOP!
AXN is Asia’s leading general entertainment channel featuring exclusive top-rated drama series, blockbuster features, reality programs and ground-breaking original productions. The channel appeals to a discerning audience seeking content that is smart, intriguing and unexpected, all delivered close to U.S telecasts. From The Blacklist and Quantico, to MacGyver and The Amazing Race Asia, AXN is defined not by a genre, but by an attitude that truly redefines action.
Launched first in Asia in 1997, AXN is a global channel brand with a presence in Latin America, Africa and Europe. In Asia, the channel is enjoyed in 126 million households across 19 territories and is available in both SD and HD.
AXN Asia is wholly owned by Sony Pictures Entertainment and managed by Sony Pictures Television Networks, Asia, which also operates leading channels including Animax, Sony Channel, ONE and GEM.