Sunday, July 10, 2016

Put your emotions in pole position to enter the MICHELIN Pilot Sport Experience

It doesn’t matter if you’re driving a Ferrari on the race track or racing a toy car in the playground, the thrill and adventure behind the wheel brings out instinctual emotions and memories in every passionate driver.
To connect consumers’ emotions with Michelin’s passion for driving, Michelin is launching the “MICHELIN Driving Passion” Facebook campaign.

Showcasing motoring enthusiasts from around the world and tapping into their love for driving, the “MICHELIN Driving Passion” Facebook campaign aims at igniting conversation about passions behind the wheel.

The campaign features 4 short videos showcasing drivers from all backgrounds ranging from 24 Hours of Le Mans 2015 Winner (Earl Bamber) and Singapore’s only female race car driver (Claire Jedrek) to Thai motorsport enthusiast (Dr. Top Nathasedh Poonsapmanee) and 7 times Guinness World Speed Record Holder (Mike Newman).

You can join the Michelin Driving Passion Facebook Campaign. Here’s how:
Simply watch the 4 videos featuring Michelin ambassadors’ excitement and driving passion. Like each video and comment on, sharing your own passion, emotions, sensations and memories of your driving experiences.
The best comments, the most inspiring stories and images will be rewarded with the ultimate driving experience: a day at the MICHELIN Pilot Sport Experience event (MPSE) 2016.

About MICHELIN Pilot Sport Experience (MPSE)
MPSE is a one-day insight into the world of racing and driving exhilaration that Michelin has offered several years to a limited number of VIP guests from Asia and Oceania. Organised at the iconic Sepang F1 circuit in Malaysia, MPSE gives participants the opportunity to drive some of the world’s most exhilarating performance cars. The adrenaline doesn’t end there, as winners can also look forward to a heart-pumping hot lap with a professional driver in either a specially modified 2-seater Formula Le Mans car or a track-ready Lamborghini Super Trofeo.

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The mission of Michelin, leader of the tyre industry, is to contribute to the long-term mobility of people and assets. In this respect, the Group manufactures and sells tyres for all types of vehicles, ranging from planes to cars, not forgetting bikes and motorcycles, civil engineering and farming machinery as well as trucks. Michelin can also offer digital services to assist with mobility (, and publishes travel guides, hotel and restaurant guides, maps and road atlases. The Group, headquartered in Clermont-Ferrand (France), is present in over 170 countries, employs 111,200 people worldwide, and has 67 production sites in 17 different countries. The Group has a technology centre responsible for research and development located in Europe, North America, and Asia. (

*This is Press Release

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