Kuala Lumpur, 20 February 2019 – Global technology market analyst firm Canalys, reported that China’s smartphone market fell 14% in 2018 with under 400 million units shipped but Vivo has bucked the overall market decline and grew 9%.
“Vivo’s market position has changed significantly,” said Yiting Guan, a Research Analyst at Canalys. “Vivo now has a more streamlined portfolio of devices, with a diversified Y-series, the online-only Z series and the experimental Nex. It has also benefited from a strategy to improve the efficiency of its retail channels. The stabilising Renminbi/US dollar exchange rate will help Vivo, which has a greater reliance on its domestic market than its rivals in the top five.”
Vivo is expected to launch its latest V15 Series smartphones in Malaysia next week which will feature the world’s first Front Elevating 32MP Camera with brand ambassadors Dato’ Sri Siti Nurhaliza and Janna Nick.