NEW YORK, Aug. 6, 2019 – The National Basketball Association (NBA) announced today a multiyear partnership with Twitch, in which the social video service will exclusively stream select Jr. NBA Global Championship games. Beginning Tuesday, Aug. 6 at the ESPN Wide World of Sports Complex at Walt Disney World Resort near Orlando, Fla., Twitch will live stream up to 76 games during the weeklong youth basketball tournament for the top 13- and 14-year-old boys and girls teams from around the world.
Twitch will provide live streams of select games from both the boys and girls divisions to a worldwide audience, beginning with round-robin play Aug. 6-7 and continuing with the single-elimination competition Aug. 9-11. The schedule consists of 42 pool play games, 12 quarterfinal games and seven semifinal games, as well as the international girls championship game and select Positive Finish consolation games. All games will be co-streamed, giving fans a chance to connect with their community by offering their own commentary.
“We look forward to working with Twitch to provide fans of youth basketball with an innovative viewing experience during the Jr. NBA Global Championship,” said David Denenberg, NBA Senior Vice President, Global Media Distribution and Business Affairs. “Through this partnership, Twitch will spotlight more than 300 of the top youth players from around the world to a young and engaged global audience.”
All Jr. NBA Global Championship games will be available live on Twitch at https://www.twitch.tv/nba. Following each live broadcast, games will also be available to view on-demand, giving fans the opportunity to watch the events when it is convenient for them around the world.
Twitch will work closely with the league to incorporate innovative elements, such as interactive custom overlays, to provide new fan engagement opportunities that further enhance the live game viewing experience.
The deal is part of the continued relationship between Twitch and NBA-affiliated leagues and partners. Over the past two years, Twitch has streamed NBA G League and NBA 2K League games, and this month was named the exclusive streaming partner of USA Basketball.
“Twitch is the home of multiplayer entertainment and we’re excited to showcase these exciting games in a place where fans can cheer for the players live,” says Michael Aragon, Senior Vice-President of Content at Twitch. “Our partnership with the NBA was one of our first outside gaming, so we know the passion of communities around the NBA well. The Jr. NBA Global Championship games are going to be amazing."
About the Jr. NBA
The Jr. NBA presented by Under Armour is the league’s global youth basketball program for boys and girls that teaches the fundamental skills and core values of the game: teamwork, respect, determination and community. The Jr. NBA is focused on helping grow and improve the youth basketball experience at the grassroots level for players, coaches and parents, and offers a free curriculum covering all levels of the game that includes 48 practice plans and more than 250 instructional videos featuring NBA and WNBA players. The second Jr. NBA Global Championship, a global youth basketball tournament for top 13- and 14-year-old boys and girls teams from around the world, will take place from Aug. 6-11 at ESPN Wide World of Sports Complex at Walt Disney World near Orlando, Fla.
In partnership with USA Basketball, the NBA developed two sets of youth basketball guidelines which promote player health and wellness and age-appropriate rules and standards. Through a network of affiliated youth basketball organizations and programs such as the Jr. NBA Skills Challenge presented by Verizon and 3v3 Leagues presented by Shock Doctor, the Jr. NBA program has reached more than five million youth ages 6-14 in the U.S. and Canada since launching its expanded efforts in October 2015. The Jr. NBA partnership network is comprised of youth basketball programs of all NBA, WNBA and NBA G League teams as well as elementary and middle schools, military bases and longstanding community partners. For more information and to register for the Jr. NBA, visit www.JrNBA.com or download the Jr. NBA app.
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