Wednesday, April 20, 2016

Norris Cole from New Orleans Pelicans and WNBA Champion Taj McWilliams-Franklin Bring Basketball to Filipino Youth

Norris Cole from New Orleans Pelicans and WNBA Champion Taj McWilliams-Franklin Bring Basketball to Filipino Youth

National Training Camp Presented by Alaska - Norris Cole of the New Orleans Pelicans and WNBA Champion Taj McWilliams-Franklin will travel to Manila to participate in the Jr. NBA/Jr. WNBA Philippines 2016 National Training Camp.  Cole and McWilliams-Franklin will help coach participants from around the country vying to be named 2016 Jr. NBA/Jr. WNBA All-Stars.  The National Training Camp will be held at the Don Bosco Technical Institute April 22-23 and at the SM Mall of Asia Music Hall on April 24.

Cole and McWilliams-Franklin will join Jr. NBA/Jr. WNBA Head Coach Craig Brown to coach the 2016 finalists at the National Training Camp and will also serve as coaches for the annual Jr. NBA Alumni All-Star Game featuring past Jr. NBA standouts.  This year’s program has reached a record 20,000 players and coaches across the country.

“I’ve heard basketball is a way of life in the Philippines, and I look forward to experiencing this passion during my first visit to the country,” said Cole.  “I am also eager to work with the Jr. NBA and Jr. WNBA participants and to share the importance of a winning attitude on and off the court.”

“It feels great knowing how much boys and girls in the Philippines appreciate basketball,” said McWilliams-Franklin.  “I’m excited to share my time on and off the court and inspire more children to play the game.”

Cole, who was drafted 28th overall in the 2011 NBA Draft, won two NBA championships with the Miami Heat in 2012 and 2013.  He averaged 10.6 points, 3.7 assists and 3.4 rebounds per game with the Pelicans this season.

McWilliams-Franklin, a two-time WNBA champion and six-time WNBA All-Star, was selected 32nd overall in the 1999 WNBA Draft.  McWilliams-Franklin spent 14 seasons in the WNBA, playing for the Orlando Miracle, Connecticut Sun, Los Angeles Sparks, Washington Mystics, Detroit Shock, New York Liberty and Minnesota Lynx.

The Jr. NBA/Jr. WNBA Philippines 2016 presented by Alaska culminates with the National Training Camp, which provides the top 50 boys and top 24 girls with the opportunity to train with and compete against their peers.  The finalists were selected from Regional Selection Camp participants from Baguio, Cebu, Davao and Manila.  At the end of the National Training Camp, 10 boys and five girls will be selected as Jr. NBA and Jr. WNBA All-Stars and will travel on an overseas NBA experience trip together with fellow Jr. NBA All-Stars from Southeast Asia.  The program will also feature the selections of the 2016 Jr. NBA and Jr. WNBA Coaches of the Year, who will join the Jr. NBA and Jr. WNBA All-Stars on the experience trip.

The Jr. NBA, the league’s global youth basketball participation program for boys and girls, teaches the fundamental skills as well as the core values of the game at the grassroots level in an effort to help grow and improve the youth basketball experience for players, coaches and parents.  During the 2015-16 season, the Jr. NBA will reach more than 6.5 million youth in 33 countries.

Jr. NBA/Jr. WNBA is presented by Alaska.  CloudFone, Gatorade, and Globe Telecom serve as Official Partners of the Jr. NBA/Jr. WNBA in the Philippines, while Spalding is a Supporting Partner.  ABS-CBN Sports + Action, Basketball TV and NBA Premium TV are the Official NBA Broadcasters of the Jr. NBA/Jr. WNBA in the Philippines.

Visit the official Jr. NBA/Jr. WNBA event website at to learn more about the program terms and conditions.  Fans can also follow Jr. NBA on Facebook at  For all things NBA, visit and follow us on Facebook ( and Twitter (

To learn more about the Alaska Milk Corporation, visit and

About the NBA

The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, and the NBA Development League.  The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents.  NBA rosters at the start of the 2015-16 season featured 100 international players from 37 countries and territories.  NBA Digital’s assets include and the NBA app, which achieved record traffic during the 2014-15 season, as well as NBA TV.  The NBA has created one of the largest social media communities in the world, with more than one billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

About Alaska Milk

Alaska Milk recognizes the need of Filipino children for proper nutrition.  According to the 2011 National Nutrition Survey conducted by the Food and Nutrition Research Institute (FNRI), it was revealed that 3 out of 10 children aged 5-10 years were underweight while 8 out of 100 children of the same age were overweight, making malnutrition and obesity two of the most pressing nutritional problems in the Philippines today.  Alaska Milk is committed to help provide proper nutrition through its leading brands, Alaska Powdered Milk Drink and Alaska Chocolate Powdered Milk Drink.  It contains 20+ essential nutrients that help children reach their full growth potential.  Aside from proper nutrition, an active lifestyle is needed in order to shape and nurture healthier children.  Because of this, Alaska Milk encourages children to “go out and play” through its NUTRITION. ACTION. CHAMPION. programs: Alaska Basketball and Football Power Camps and Cups, Alaska IronKids Triathlon, Alaska Family Run and Alaska Cycle Philippines.  At the same time, Alaska Milk has a professional basketball team, the 14-time PBA champion, Alaska Aces, which continues to inspire the youth to become future champions who are guided by positive values.  Finally, Alaska Milk partners with excellent local and international organizations  who share the same objectives, vision, and values namely the Philippine Basketball Association, National Basketball Association, World Triathlon Corporation, Cycle Asia, Makati and Alabang Football Schools and Sunrise Events, Incorporated.

*This is Press Release

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