Solar Entertainment Corporation remains to be the largest content provider and channel operator in Southeast Asia. The network is comprised of seven (7) channels—ETC, 2nd Avenue, Jack TV, CT, Solar Sports, Basketball TV, and NBA Premium. The viewers are in for a treat when they tune in to Solar Entertainment’s roster of channels on Sunday, October 16, as the first integrated rebranding execution of the channels will be revealed.
In hindsight, it was an effort done separately by the stations. Solar Entertainment Corporation President and CEO Wilson Tieng says, “[This year], we are doing the change of the broadcast design simultaneously for higher impact and to bring more excitement for the channels and its viewers. Through this venture, we aim to boost viewership and market share by giving a fresh take on our channels and topnotch content tied with the new look.”
While the technology of content delivery to the market is evolving, the TV network continues to grow and keep up with the changing landscape. “Solar has kept its fingers on the pulse of media-savvy Filipino audiences,” says Tieng. “We pay attention to emerging viewing habits while at the same time, setting the trend and changing mindsets.”
With the emergence of digital media, Solar stays on top of its game as the pioneer in providing Filipino audiences the access to international shows, sporting events, films, and eventually online content. Tieng confirms, “We have to open all the avenues for marketing and revenue. It creates the challenge of gaining traction with your audience, especially the millennials, and support from advertisers. There are more exciting announcements for this last stretch of the year and onto 2017, specifically for the channel content and digital assets of Solar. We are definitely going for more.”
Don’t miss the channel flip of ETC, 2nd Avenue, Solar Sports, and Basketball TV happening on October 16 at 8 PM.
ETC is on UHF channel 21, Sky Cable channel 16, Destiny Digital channel 16, Global Destiny channel 28, Cignal channel 9, or Cablelink channel 34.
2nd Avenue is seen on UHF Free TV Ch. 29, SkyCable Ch. 19, Global Destiny Cable Ch. 29, Cablelink Ch. 35, and Cignal Ch. 28.
Solar Sports is on SkyCable Ch.70, Destiny Ch.35, and Cablelink Ch.58 and Basketball TV is available on SkyCable Ch. 33, Cignal Ch. 35, and Global Destiny Ch. 34.