Have you had your eyes checked? Top actor Piolo Pascual reminds everyone to go for an eye check up as part of the educational campaign of Crizal®, one of the flagship brands of Essilor, the world’s leading ophthalmic optics company.
The campaign, Create beautiful moments, features Piolo actively encouraging the public to have their eyes checked as he believes that beautiful moments in life deserve the clearest vision. The campaign was launched via an online video where it generated millions of reach. The video shows the actual patients’ eye check up with a visual image of the top actor comes alive standing in front of the patients’ clearest vision. The video can be seen at Essilor’s Philippines official YouTube channel, at http://youtu.be/-E6BiMaz5gc.
“Protecting healthy eyes is as important as correcting vision problems,” explains Essilor general manager, Dr. Emelita Roleda. “Through the Create beautiful moments campaign, we can educate the public on the value of healthy eyesight, for everyone to realize that it need not take a missed moment to have a reason to visit your eye doctor. Everyone should have an eye check up at least once a year.”
It’s a viewpoint that Piolo agrees with. “Eye exams are important to create great moments,” he remarks. “Take care of your eyesight and enjoy each and every moment in your life.”
A visit to your optometrist will reveal more just your current prescription. Your eye doctor can also determine what preventive actions you should take against permanent damage and can even provide great insights into your general well-being. Aside from checking how well your eye muscles work, the optometrist can also gauge if you are suffering from any ailment that can affect your eyesight and your overall health, including diabetes and glaucoma.
Your vision dictates both how you see life and how you live it. Regardless of age and physical health, routine eye check-ups are vital to keep your eyes healthy and stay focused on life’s moments.
Crizal® allows Filipinos to live life more clearly with its line of Anti-reflective lenses. Whether prescription, for outdoor activity, indoor use or part of a digital lifestyle, these lenses filter and deflect harmful UV and blue light, lowering the risk of eye fatigue and preventing long-term vision damage. Crizal® lenses are available at leading optical shops and through eye care professionals nationwide. For more information, visit Essilor’s website at www.essilor.com.ph.
The world’s leading ophthalmic optics company, Essilor designs, manufactures and markets a wide range of lenses to improve and protect eyesight. Its corporate mission is to enable everyone around the world to access lenses that meet his or her unique visual requirements. To support this vision, the Company allocates over €160 million to research and development every year, in a commitment to continuously bring new, more effective products to market. Essilor’s flagship brands are Varilux®, Crizal®, Xperio® and OptifogTM.
It also develops and markets equipment, instruments and services for eyecare professionals.
Essilor reported consolidated revenue of €4.9 billion in 2012 and employs around 50,700 people in some 100 countries. It operates 19 plants, a total of 390 prescription laboratories and edging facilities, as well as several research and development centers around the world.
Essilor was classified by Forbes magazine as being among the world’s 30 most innovative companies.
For more information, please visit www.essilor.com.ph.